ABOUT THE INSTRUCTOR
Mi Elfverson, Founder of The Vlog Academy
Hi there, my name is Mi Elfverson, I'm the founder of The Vlog Academy and the creator of EYE STORM, the programme for business women who want to step up their visibility.
I've been working in commercial photography, film and TV for 25 years now, ranging from Volvo adverts to Harry Potter and Bond films. Not only have I learnt what goes on in front of the camera as well as behind the camera, but I've also learnt what it takes to run a business.
I've finally found a spot where I feel more in flow than ever before: working as a visibility coach to help thousands of people grow their online presence.
I enjoy the interaction with my members most of all - I love getting an understanding of your mission and goal and finding a solution that gets you on the right path as quickly as possible.
I hope to see you within EYE STORM so we can start stepping up your visibility!
What will we be covering?
CLARITY
- Which social media platforms are most important for you and how you should use them
- Save time by using our tools and tables to get structure
- Understand how keywords and hashtags work and how to find the best ones for you
- Find a strategy for your visuals
- Create a solid long-term plan for your content
- The basic equipment you need to raise the quality of both your photos and videos
- Understand your smartphone camera to get the best result
- Learn about the most important settings for a YouTube channel
- How to optimise your videos to reach your desired viewer
CONFIDENCE
- How to build up your confidence so you can talk about your passion in an engaging way
- Know how to capture good photos and video with your smartphone
- Ensuring your Visual Persona is aligned with your brand
- How to get away from self critisism and bring out your charisma
- Stay inspired so you know you've always got great content at hand
- Continous support from like minded to keep you on track
- Understand why you're unique and start showing it
- Forget about the sales process and make money by being you
CONNECTION
- Build up your brand to become the go-to expert in your field
- How to connect on a deeper level with your viewers
- Create your Visual Persona so it works in an authentic way
- Understand the science of creating a returning audience
- Create a stronger beliefe in your message and share it further
- How your visual content can create global collaborations
- How to grow your YouTube channel to reach a larger audience
- The deeper connection with current and prospective clients
- Engage with your audience by sharing your passion